After the Prime Minister’s address today I looked at some Facebook reactions. One person said they couldn’t believe that only a few weeks ago the government said the new strain of COVID was more transferable and now they’d changed their mind to say it caused a higher death rate.

To me it follows that with more data comes greater knowledge. That in turn generates a revision and development of advice and guidance. But to so many people, they see this revision and development as directional change.

Today I like apples and tomorrow I like green apples because they’re sweeter. Today I like apples and tomorrow I like peanuts.

It’s not the same, is it?

What are the options? How can the government manage these communications so that everyone understands that revision and development is not direction change? When the future of the human race depends on it, we need to work this out

I have no answers, simply the ongoing nag of regret that we are not clearly translating our data into the kind of change we want to see and not making ourselves properly understood.

“Do the best you can until you know better. Then when you know better, do better”

Maya Angelou

Are you a change management expert or a sociologist or a psychologist or educator that can help with this challenge? What would you advise?