A LinkedIn post caught my eye. It was extolling the brilliance of an idea implemented by a department within a prestigious UK National Health Service (NHS) organisation. 

The new initiative is designed to welcome new employees and make them feel comfortable and valued in the organisation.  This is really important.  A strong welcome and good onboarding starts a new employee’s journey with an organisation off on the right foot and shows that they are valued and cared for.

But, the prized element in question?  Was it access to coaching?  Was it a voucher for professional development?  Was it even free yoga classes every Wednesday morning?

No.

It was biscuits. 

Oh yes. 

Biscuits.

No just any old supermarket biscuits though.  Oh no.  These are designer biscuits. One biscuit is adorned with the organisation’s logo and the other with a welcome message, all neatly presented in a little gift box.

Where do I start to share with you………..